Paul Roebuck

Twenty-five years as a senior operator. Now working on the question of what senior operators are for in the AI age.

I led the world's largest marketing and business-transformation client engagements at WPP and Omnicom. Currently I am writing the Compounding project — a practice for holding judgement, relationships, and accumulated context steady while the labour market re-prices around the operator. The opening essay is forthcoming. The manifesto and book follow.